The #ANNIKAInvUSA receives 2024 Social Media award
- AJGA
- Jan 28, 2025
- 2 min read
The American Junior Golf Association has announced the Hilton Grand Vacations ANNIKA Invitational presented by Rolex as the 2024 recipient of the Social Media Award. The all-girls Invitational celebrated its 16th anniversary in 2024.
This award is selected based on an event's success with engaging local media and overall creativity and interaction on social media. On Instagram, the social posts from the tournament reached over 200,000 individuals. On TikTok, the video posts for the event were viewed by over 22,000 users. On X, the hashtag for the event #ANNIKAInvUSA accumulated nearly 7.5 million impressions on the platform.
Tournament host and LPGA legend Annika Sorenstam was on-site for a majority of the event in 2024. She hosted a clinic and tournament social event following the second round for all participants, as well as attending the final round and presenting trophies at the awards ceremony following play.
“This award is a testament to the incredible energy and spirit of the ANNIKA Invitational. This event continues to set the standard for excellence, bringing together amazing young talent while being supported by outstanding sponsors who make this an unforgettable experience for everyone involved.” - Matt Emmi, AJGA Regional Manager, Southeast
To further elevate the experience for the juniors, the champion of the #ANNIKAInvUSA receives two professional tournament exemptions. The first being the LPGA's Hilton Grand Vacations Tournament of Champions, which was contested in 2024 at Lake Nona Golf & Country Club. The second to an Epson Tour tournament. Along with this, each player in the field received custom tournament gifts courtesy of the ANNIKA Foundation as well as a full-color tournament program.
The Hilton Grand Vacations ANNIKA Invitational presented by Rolex returns to the AJGA schedule in 2025 and will be played at Heathrow Country Club January 17-20. 2024 champion and Texas A&M commit, Natalie Yen of West Linn, Oregon, will be back to defend her title.
Each year, the AJGA presents awards to the tournaments with the best individual hospitality, Junior-Am fundraising, charitable giving and volunteer base. Awards are also given to the events with engaged media and social media participation. Finally, the AJGA recognizes the year’s most outstanding golf professional, superintendent and golf course executive, as well as the most game-changing event, best new event, best Preview Series tournament, best Ninja Junior All-Star Series tournament, best Invitational and overall tournament of the year. Tournament awards for the 2024 season will be presented on-site at the 2025 tournament.
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The ANNIKA Foundation is a charitable organization dedicated to creating opportunities for young women to excel in golf while fostering leadership, education, and personal development. Through its international tournaments, player development programs, scholarships, and educational initiatives, the foundation helps aspiring female golfers compete at higher levels and prepare for future success both in sports and in life. It also promotes values such as integrity, confidence, healthy living, and community involvement by connecting participants with mentors, coaches, and industry professionals. By investing in the next generation of female athletes, the ANNIKA Foundation strives to make a lasting impact on women's golf and empower young women to reach their full potential on and off the course.
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The ANNIKA Foundation is a nonprofit organization founded by golf legend Annika Sörenstam in 2007 to develop, empower, and advance young women through the game of golf while promoting healthy and active lifestyles. The foundation provides opportunities for junior, collegiate, and professional female golfers through tournaments, clinics, scholarships, and player development programs. In addition to fostering excellence in golf, it emphasizes leadership, personal growth, fitness, nutrition, and sportsmanship, helping young women build confidence and life skills both on and off the course. Through its global initiatives and partnerships, the ANNIKA Foundation is committed to inspiring the next generation of female athletes and creating meaningful opportunities for their success.