‘ANNIKA Experience at WaterSound’

Annika Sorenstam, Mia Hamm Square-Off in Celebrity Golf Match Kick-Off ‘ANNIKA Experience at WaterSound

(November 11, 2009 - WaterSound, Fla) – The St. Joe Company (NYSE: JOE) and Hall of Fame golfer Annika Sorenstam today announce the ANNIKA Experience at WaterSound -- a celebration of active lifestyles and wellness education, to be held February 19-20, 2010 at WaterSound’s Origins Golf Club, Camp Creek Golf Club (a half-mile south), and the WaterColor Inn and Resort.

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Local Junior Golfers to Play with International Sports Icons at Innovative Origins Golf Club

WATERSOUND, Fla. – DECEMBER 7, 2009 – The ANNIKA Foundation and St. Joe Company (NYSE: JOE) announce international sports icons Annika Sorenstam and Mia Hamm will square-off in a celebrity golf match at Origins Golf Club on Friday, February 19, 2010 at 9:30 a.m. to kick-off the “ANNIKA Experience at WaterSound,” a two-day celebration of active lifestyles and wellness education to benefit the ANNIKA Foundation and local charities.

Annika, a member of both the World Golf and LPGA Halls of Fame and widely regarded as the greatest female golfer of all-time, and Mia, elected to the National Soccer Hall of Fame in 1997 and a three-time Olympic medalist and two-time World Cup champion, will play a 10-hole match on Origins’ par-3 configuration (course description below). They will be joined by a team of 20 local junior golfers – 10 boys and 10 girls – who will each play a hole with the star pairing.

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“I am excited to join Annika at Origins and compete with her to kick-off the ANNIKA Experience at WaterSound,” says Mia. “The ANNIKA Foundation is a major catalyst for educating children of all ages about the benefits of an active, healthy lifestyle, and the ANNIKA Experience will showcase this.”

“Mia is one of the greatest female athletes of our generation and an inspiration to so many people world-wide,” says Annika. “I am a big fan of hers and we are honored to have her take part in the ANNIKA Experience at WaterSound and I look forward to our match at Origins.”

Prior to the match, at 8:30 a.m. Annika will conduct a golf clinic for the junior golfers and the general public at Origins. Mia will assist her at various points throughout the session, including demonstrating tips and shots. Following the golf match, Annika will headline a “Meet Annika and Mia” luncheon at The Village Commons at WaterSound from 11:30 a.m. to 1:30 p.m. where they will both discuss their respective philanthropic work.

Proceeds from the ANNIKA Experience at WaterSound will benefit local charities and the ANNIKA Foundation, the golf legend’s charitable arm that teaches children the importance of living a healthy, active lifestyle through fitness and nutrition and offers aspiring junior golfers opportunities to pursue their dreams. Mia will raise funds and awareness for bone marrow transplant patients and their families in honor of her brother Garrett, who passed away from complications of a bone marrow disease.

Other planned events for Saturday include a children’s fitness clinic, a charity golf tournament at the Tom Fazio-designed Camp Creek Golf Club, where all teams will play a hole with Annika, and a food and wine reception following golf at Fish Out of Water, the award-winning, fine-dining restaurant at WaterColor Inn, one of the region’s premier coastal, boutique inns.

Accommodation packages will be available at WaterColor Inn and Resort and WaterSound Beach including admission to all ticketed events. For the full schedule of events and sponsorship opportunities contact Monark Events at 850.728.9476, 616.890.6497 or via email at info@monarkevents.com.

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ANNIKA Foundation and The St. Joe Company Announce ‘ANNIKA Experience at WaterSound’

(November 11, 2009 - WaterSound, Fla) – The St. Joe Company (NYSE: JOE) and Hall of Fame golfer Annika Sorenstam today announce the ANNIKA Experience at WaterSound -- a celebration of active lifestyles and wellness education, to be held February 19-20, 2010 at WaterSound’s Origins Golf Club, Camp Creek Golf Club (a half-mile south), and the WaterColor Inn and Resort.

Proceeds from the ANNIKA Experience will benefit local charities, health organizations and the ANNIKA Foundation, the golf legend’s charitable arm that teaches children the importance of living a healthy, active lifestyle through fitness and nutrition and offers aspiring junior golfers opportunities to pursue their dreams. Planned events include a kids’ fitness clinic, a celebrity golf match, meet ANNIKA luncheon, charity golf tournament, and a food and wine reception at Fish Out of Water, WaterColor Inn’s award-winning, fine-dining restaurant.

“We are looking forward to working with JOE to educate children and their families about the benefits of good nutrition, active lifestyles and overall health and wellness,” says Sorenstam. “The WaterSound community embodies the spirit and mission of the ANNIKA Foundation with its extensive pedestrian trail system -- ideal for walking and biking -- along with its walkable, ninehole Origins Golf Course and protected waterways.”

“The ANNIKA Experience at WaterSound is a special opportunity to promote JOE’s innovative, active lifestyle communities while raising awareness and funds for local charities and health organizations,” says Britt Greene, President and CEO of The St. Joe Company.

Following is the events schedule for the ANNIKA Experience at WaterSound:

Friday, February 19

Origins/WaterSound

  • Annika Golf Clinic assisted by Mia 8:30 am to 9:30 am
  • Annika vs. Mia and Juniors Golf Match 9:30 am to 11:30 am
  • Lunch with Annika and Mia at Village Commons 11:30 am to 1:00 pm
  • Annika vs. Mia Soccer Skills Competition 1:00 pm to 2:00 pm

Saturday, February 20

Camp Creek Golf Club:

  • ANNIKA Foundation Kids’ Fitness Clinic 9 am to 10 am
  • ANNIKA Golf Tournament 10 am to 2:30 pm
  • Awards Ceremony 2:30 pm to 3:30 pm

WaterColor Inn/Fish Out of Water

  • VIP Reception (by invitation only) 5 pm to 6 pm
  • Food & Wine Reception at the WaterColor Inn 6 pm to 8 pm

*All events are subject to change.

The ANNIKA Experience will showcase JOE’s Northwest Florida residential communities, including WaterSound, WaterSound Beach, WaterSound West Beach and WaterColor. WaterSound is the newest residential community in the Town of WaterSound, sitting on 1,400 acres between the Intracoastal Waterway and Lake Powell, one of the world’s rare dune lakes fed by both rainwater and meandering tides – perfect for freshwater and saltwater fishing.

Accommodation packages will be available at WaterColor Inn and Resort and WaterSound Beach including admission to all ticketed events. Please contact Monark Events for sponsorship opportunities at 850.728-9476 or 616.890-6497 Email: info@monarkevents.com.

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Event Sponsors

Presenting Sponsor

St. Joe logo

Presenting Media Sponsor

850 Logo

Gold Sponsors

GAC Contractors logo Wineworld at Watercolor logo Hilton logo Walton Area Chamber of Commerce Logo Wente Vinyards logo

Silver Sponsors

Sysco logo Sandestin logo Lexus logo Billy Casper logo Insurance Office of America logo The Krueger Group logo CBRE logo O'Sullivan Creel logo Sacred Heart Foundation logo Wells Fargo Advisors logo Troon Golf logo Dr. Runnels logo Merrill Lynch Wealth Managementlogo First Florida Bank logo Sunshine Pontoon logo Dr Mizell logo Noble House logo Huff Companies logo Dorsett Productions Unlimited logo Valley Crest Companies logo

Bronze Sponsors

NationWide Tents 'N' Events logo Barnes Insurance logo Sweetwater Brewery logo Premier Property Group logo Aviation Insurance Services logo Northwest Florida Daily News logo 30A Television Logo Copy Systems Business Center Logo